The clear magnificence house has seen nice strides in skincare and cosmetics throughout the trendy wellness motion, however — comparatively — haircare innovation has lagged far behind. For Texas sisters Shaz Rajashekar and Kiku Chaudhuri, who had at all times dreamed of making one thing collectively (they labored in chemical engineering and digital advertising, respectively), bringing some newness to the business provided the proper problem. They usually knew precisely what product they needed to introduce.
Rising up, their mom would return dwelling from her travels to India with stunning Ayurvedic magnificence merchandise, and create hair oils and masks out of herbs, oils, and flowers. “We at all times felt like our hair was the healthiest once we did these Indian, Ayurvedic rituals,” Chaudhuri says. “There are such a lot of wonderful, pure elements that stem from Ayurveda which have fantastic results and advantages which are comparatively unknown outdoors of that area, particularly within the Western market.”
The sisters started chilly calling to discover a producer that may make their dream components from scratch, lastly touchdown on a lab within the Dallas-Fort Value space. “We had a really particular ingredient record we did a whole lot of analysis on, and labored with Ayurvedic consultants again in India to create,” Chaudhuri provides.
Elements for Shaz & Kiks’ first and most important product, a creamy scalp and hair prewash, are sourced from everywhere in the world — some from India and a few from small sustainable farm communities. It was a product and formulation the native lab had by no means seen earlier than.
“We all know prewash shouldn’t be frequent observe for many, so one in every of our essential efforts is training,” Chaudhuri says. “That’s why we’ve carried out a lot analysis on the science behind it, so we will clarify why it’s necessary. This isn’t some biomedical innovation we created — the elements are simply unknown to the vast majority of the world.”
Along with cultivating a enjoyable, female, and aesthetically pleasing nook of the web, Shaz & Kiks’ Instagram page often highlights key Ayurvedic elements and gives an attractive discussion board for asking haircare questions. One frequent one being, “Why is the product put in dry hair?”
The sisters additionally wish to stress that the traditional magnificence ritual is for all hair sorts. “We could also be utilizing a form of culturally particular formulation and a philosophy that’s primarily based in Ayurveda, however we actually wish to ensure that is an extremely inclusive model,” Chaudhuri provides. Shaz & Kiks prewash is available in two formulation: one for flat, advantageous strands and one other for dry or curly hair. “Ayurveda is for everybody, and there’s no cultural restraint to it.”
And although Shaz & Kiks’ first product, which may embrace a hand-crafted neem wooden comb, wasn’t supposed to debut throughout the pandemic, the nurturing act could also be extra enticing than ever — and even simpler to undertake. Although the sisters advocate leaving the product in for at the least 20 minutes earlier than showering, the longer (like, all day or night time) the higher. The soothing, self-care ritual with its candy smelling herbs and flowers could also be an ideal self-love act for the second.