Operation Smile Thailand not too long ago launched ‘Masks For Smiles’ to mark World Smile Day, a charitable PR marketing campaign constructed round specifically designed face masks to assist elevate consciousness and funds for kids with cleft lips and palates to get corrective surgical procedure.
Created and directed by Suthisak Sucharittanonta, below Flare Studio Bangkok (BBDO’s content material manufacturing unit), in collaboration with Gongkan, a renown pop artwork painter, Operation Smile Thailand’s face masks function a particular cleft lip smile.
The artistic concept serves a dual-purpose: to assist shield these within the time of COVID-19 in addition to elevate consciousness for these with cleft lips and palates.
Launched final week on World Smile Day, the marketing campaign has turned out to be an enormous hit with numerous Thailand’s most well-known celebrities taken half by donning the masks and posting images in assist of the trigger.
The ‘Masks For Smiles’ cleft lip face masks had been produced and delivered to celebrities and influencers to put on and share their images and captions on social media channels to assist unfold the message that masks can’t save everybody.
To launch the marketing campaign, Taya Rogers, a Thai actress and Smile Ambassador, is featured in a brief movie reminding people who sporting a face masks helps shield themselves and others, however in a twist, reveals that masks can’t save everybody.
Kids with cleft lips and palates have one of the best likelihood of survival in the event that they get corrective surgical procedure inside the first 12 months of their lives.
Purchasers: Operation Smile Thailand
Manufacturing firm: Flare Studio Bangkok (BBDO)
Director: Suthisak Sucharittanonta
Asst. Director: Kusuma Ruchakityanon
DOP/Editor: Jom Pimolthai
Producer: Toungrak Chiravatanarungsri
Masks designer: Nawaviara
Make-up/Hairstylist: Prapapan Klakitkan
Music rating: www.varnmusic.com
Postproduction: Hybrid publish